Must My Wannabe Influencer Pal Cease Using Me for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also expects me to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I spend helping her create material.

I’m grateful that she has supported me with my career in design, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being recorded, altered, or shared for an viewers. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, sharing them with an viewership that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of offering access, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not leverage, it’s just being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the work we make together can get us: a foot in the door. I understand not all people enjoys being filmed, but sometimes spontaneity is what makes content genuine. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but friends help each other in minor capacities. My assumption was recording a short video here or there would be enjoyable for her. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I record our time together.

I value our friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean everyone around her is content. She needs to honor her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic experiences, where genuine feelings are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Jaime Vaughn
Jaime Vaughn

A tech enthusiast and content creator passionate about exploring digital innovations and sharing practical insights.